Web site optimization is the process of using different methodologies in the design of a web page to rank it high in search engines. Optimizing your website is a must if you are serious about your business.

Your site should rank in the top 10 or 20 results when keywords are entered into a search engine. If your not there your target audience will not be able to find you.

The largest percentage of website traffic is channeled through major search engines. People searching for a product or service use search engines to find what they are looking for. Click through rates significantly drop off after the second page of results. Having a web page listed in the top 10 search results will grab the attention of the target audience.